Written in EnglishRead online
Includes bibliographical references (p. -274) and index.
|LC Classifications||CC135 .M57 2006|
|The Physical Object|
|Pagination||xvi, 280 p. :|
|Number of Pages||280|
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Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism The book then goes on to look in detail at the marketing issues The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage.
The book is: * A clear introduction for students and professionals Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector.
The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism The book then goes on to look in detail at the marketing issues that arise from the particular management ?id=3AlgM5UrAVQC. Marketing Heritage is an interesting anthology covering various topics and cases, typically with each concerning one or two heritage site(s).To provide a brief overview, the introduction part by the two editors unveils the political implications of the Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this innovative new book combines research and practice to offer an alternative to the classical transactional marketing :// After an introduction the book is divided into five chapters, each touching upon particular aspects of the marketing of heritage conservation services.
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In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. The second – heritage – considers cases where there are strong linkages between cultural heritage and Elizabeth Heritage: For all your booky needs.
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